Win-Back Email
Drafts a win-back email for lapsed customers that mentions what they used to buy and what is new since, without inventing a discount.
Email Not yet verified
Lapsed Customers Segment
/lapsed-90 Finds customers who bought before but not in the last 90 days, sizes the group, and creates a saved segment for win-back.
Add opens your Shopify admin with the skill prefilled; review it there and click Add. If nothing appears, use Copy and follow the steps below.
Personalize before you add
Values come from your store profile when set. Leave a field blank to keep the placeholder and fill it in Sidekick.
The skill
Suggested shortcut:/lapsed-90 Build a lapsed-customer segment: at least one order ever, none in the last [DAYS] days. ## Steps 1. Count customers matching the rule and report the total and the share of all customers with orders. 2. Split them: one-time buyers versus repeat buyers who stopped. Report both counts and the average lifetime spend of each group. 3. List the 5 products most often bought by the repeat-buyer group; these are the win-back hooks. 4. Show the segment definition in plain words. Ask for approval. Only after a clear yes, create a saved segment named "Lapsed [DAYS]d". ## Output The counts as a small table, the 5 products, the definition, then "Create the segment?" Do not email or tag anyone in this skill. Exclude customers who have unsubscribed from marketing when reporting counts for email use.
How to add it to Sidekick
- Click Add to Sidekick above. Your Shopify admin opens with the skill ready to review. Click Add. Done.
- If the button does nothing in your store: click Copy skill, open Sidekick in your admin, type
/, choose Create new skill, name the shortcutlapsed-90, paste the text as the instructions, and save. - To run it, type
/lapsed-90in Sidekick. Sidekick keeps up to 25 skills; manage yours from the skills menu.
What you get
A win-back list you can send to from Shopify Email, plus the products those customers used to love, which is what the win-back email should mention.
When to use it
Monthly, and before any re-engagement campaign. Pair with /winback-email.
Variations
- “Only customers who spent more than 100 lifetime” to focus on valuable lapsed buyers.
- “180 days” for stores with long purchase cycles.
Limits
Customers with orders under a different email or as guests without accounts are still counted by email; merged duplicates are not detected.
Related skills
VIP Customer Segment
Finds your top customers by spend and order count, shows the numbers, and creates a saved VIP segment after approval.
Customers Not yet verified
First-Time Buyers Segment
Builds a segment of customers with exactly one order in the last 30 days, the group most likely to buy again with a nudge.
Customers Not yet verified