Lapsed Customers Segment
Finds customers who bought before but not in the last 90 days, sizes the group, and creates a saved segment for win-back.
Customers Not yet verified
Win-Back Email
/winback-email Drafts a win-back email for lapsed customers that mentions what they used to buy and what is new since, without inventing a discount.
Add opens your Shopify admin with the skill prefilled; review it there and click Add. If nothing appears, use Copy and follow the steps below.
Personalize before you add
Values come from your store profile when set. Leave a field blank to keep the placeholder and fill it in Sidekick.
The skill
Suggested shortcut:/winback-email Draft a win-back email for customers who have not ordered in 90 days, in a [BRAND TONE] voice. ## Steps 1. Pull the 5 products most often bought by customers whose last order was 90 to 365 days ago. 2. List products added in the last 90 days that relate to those 5. 3. Write: 3 subject lines under 45 characters; a two-sentence opening that does not apologise or guilt-trip; one paragraph of what is new, naming 2 or 3 real products; a single call to action; a closing line with the returns or shipping promise from store policies. 4. If I want an incentive, ask for the discount code; do not invent one. Save as a draft in Shopify Email with the audience set to the "Lapsed 90d" segment if it exists. ## Output The email, the subject options, then the draft confirmation or the question about the incentive. Never write "we miss you" or "it's been a while". Lead with what is new, not with their absence.
How to add it to Sidekick
- Click Add to Sidekick above. Your Shopify admin opens with the skill ready to review. Click Add. Done.
- If the button does nothing in your store: click Copy skill, open Sidekick in your admin, type
/, choose Create new skill, name the shortcutwinback-email, paste the text as the instructions, and save. - To run it, type
/winback-emailin Sidekick. Sidekick keeps up to 25 skills; manage yours from the skills menu.
What you get
A win-back email built on what these customers actually bought, not a generic “come back” note. Runs straight after /lapsed-90.
When to use it
Monthly, to the lapsed segment. Test with and without an incentive.
Variations
- “Write two versions: one for repeat buyers who stopped, one for one-time buyers”.
Limits
Audience selection requires the segment to exist in Shopify; create it first with /lapsed-90.
Related skills
Shopify Email Campaign Draft
Drafts a complete Shopify Email campaign for a goal: subject, preview text, body, product picks and CTA, saved as a draft.
Email Not yet verified
Subject Line Variants
Writes 10 subject lines for an email in five styles, each under 45 characters, with preview text to match.
Email Not yet verified