---
name: winback-email
description: >-
  Drafts a win-back email for lapsed customers using the products they used to buy and what has changed in the store since. Use when the user asks for a win-back, re-engagement, we-miss-you, or lapsed-customer email.
---

# Win-Back Email

Draft a win-back email for customers who have not ordered in 90 days, in a [BRAND TONE] voice.

## Steps
1. Pull the 5 products most often bought by customers whose last order was 90 to 365 days ago.
2. List products added in the last 90 days that relate to those 5.
3. Write: 3 subject lines under 45 characters; a two-sentence opening that does not apologise or guilt-trip; one paragraph of what is new, naming 2 or 3 real products; a single call to action; a closing line with the returns or shipping promise from store policies.
4. If I want an incentive, ask for the discount code; do not invent one. Save as a draft in Shopify Email with the audience set to the "Lapsed 90d" segment if it exists.

## Output
The email, the subject options, then the draft confirmation or the question about the incentive.

Never write "we miss you" or "it's been a while". Lead with what is new, not with their absence.