Drafts Easy All plans Not yet verified on a live store

Product Description in Brand Voice

/pdp-copy  Writes a product description, bullets, SEO title and meta description for one product in your brand voice, then updates it on approval.

Add to Sidekick

Add opens your Shopify admin with the skill prefilled; review it there and click Add. If nothing appears, use Copy and follow the steps below.

Personalize before you add

Values come from your store profile when set. Leave a field blank to keep the placeholder and fill it in Sidekick.

The skill

Suggested shortcut: /pdp-copy
Write product copy for [PRODUCT NAME] in a [BRAND TONE] voice for [TARGET CUSTOMER].

## Steps
1. Open the product and read its current title, description, options, variants, tags, price and any metafields. If a detail you need is missing (material, size, what is in the box), ask one question, then continue.
2. Read two of the store's best-selling products' descriptions so the new copy matches how the store already speaks.
3. Write: a first paragraph of 40 to 60 words leading with the main benefit; 3 to 5 bullets that turn features into benefits; a short "good to know" line for shipping, care or sizing; an SEO title of at most 60 characters; a meta description of at most 155 characters that includes the product type.
4. Show the draft and ask whether to update the product. Only after a clear yes, update the description, SEO title and meta description. Do not change price, tags or images.

## Output
The draft, formatted as it will appear, followed by the question "Update the product with this?"

Do not invent specifications, certifications or materials. Do not use the words "elevate", "unleash" or "premium quality".
How to add it to Sidekick
  1. Click Add to Sidekick above. Your Shopify admin opens with the skill ready to review. Click Add. Done.
  2. If the button does nothing in your store: click Copy skill, open Sidekick in your admin, type /, choose Create new skill, name the shortcut pdp-copy, paste the text as the instructions, and save.
  3. To run it, type /pdp-copy in Sidekick. Sidekick keeps up to 25 skills; manage yours from the skills menu.

What you get

A description that reads like your store, not like a template, with the SEO fields done at the same time. Nothing is written to the product until you say yes.

When to use it

New products, supplier copy that needs rewriting, or any product page with a high bounce rate.

Variations

  • “Keep it under 80 words total” for marketplaces or minimal themes.
  • “Write it for gift buyers” before the holidays.
  • Run /brand-voice first so the tone is remembered across the session.

Limits

Sidekick cannot see your product photos in detail. Mention colours, textures or anything visual in your answer if they matter.

Status: Written for Sidekick but not yet run on a live store. Results may need a second prompt. Time saved: about 20 min / product.

Author: MerchantSkill · License: CC0, no attribution needed · Updated: 19 Sept 2026 · Raw markdown

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