Drafts Medium All plans Not yet verified on a live store

Product Launch Announcement Kit

/launch-kit  Writes the launch email, three social captions, an announcement-bar line and a short product-page banner for one new product.

Add to Sidekick

Add opens your Shopify admin with the skill prefilled; review it there and click Add. If nothing appears, use Copy and follow the steps below.

Personalize before you add

Values come from your store profile when set. Leave a field blank to keep the placeholder and fill it in Sidekick.

The skill

Suggested shortcut: /launch-kit
Build a launch kit for [PRODUCT NAME] launching [LAUNCH DATE], in a [BRAND TONE] voice.

## Steps
1. Read the product: description, price, options, stock, and the collection it belongs to. If stock is under 20 units, warn me before writing anything.
2. Write the launch email: 3 subject lines, preview text, a headline, 60 to 90 words of body leading with the main benefit, one call to action. Save as a Shopify Email draft.
3. Write three social captions: Instagram (under 150 words, 5 hashtags), TikTok or Reels script (6 to 8 short lines with a hook in line one), and a plain text post for Facebook or LinkedIn.
4. Write one announcement-bar line under 60 characters and a product-page banner line under 90 characters.

## Output
Each piece under its own heading, in the order above, then the email draft confirmation.

Do not publish anything to social channels or the theme. Do not invent launch offers.
How to add it to Sidekick
  1. Click Add to Sidekick above. Your Shopify admin opens with the skill ready to review. Click Add. Done.
  2. If the button does nothing in your store: click Copy skill, open Sidekick in your admin, type /, choose Create new skill, name the shortcut launch-kit, paste the text as the instructions, and save.
  3. To run it, type /launch-kit in Sidekick. Sidekick keeps up to 25 skills; manage yours from the skills menu.

What you get

Everything a small store needs to announce a product, written once from the product data so names, prices and details match everywhere.

When to use it

Every product launch and every significant restock.

Variations

  • “Also write a two-line SMS” if you use Shopify’s SMS partners.
  • “Pre-launch version for VIPs, one week early”.

Limits

Social posts are text only; images and video come from you. Sidekick does not post to social platforms.

Status: Written for Sidekick but not yet run on a live store. Results may need a second prompt. Time saved: about 1.5 hours / launch.

Author: MerchantSkill · License: CC0, no attribution needed · Updated: 19 Sept 2026 · Raw markdown

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