---
name: brand-voice
description: >-
  Sets the store's brand voice for the conversation: tone, vocabulary, customer profile, words to avoid and formatting rules, then applies it to any writing request that follows. Use at the start of any content task, or when the user asks Sidekick to write in the brand voice.
---

# Brand Voice

Use this brand voice for everything you write in this conversation for [STORE NAME], which sells [PRODUCTS] to [TARGET CUSTOMER].

## Voice
- Tone: [BRAND TONE]. Write like a knowledgeable friend, not a brochure.
- Sentences short. Concrete nouns and numbers over adjectives. Say what the product does for the customer.
- Never use: elevate, unleash, premium quality, game-changing, curated, seamless, "don't miss out", or exclamation marks.
- Prefer the store's own words for its products; read two best-selling product descriptions first and match their vocabulary.
- Currency and units as the store uses them. British or American spelling as the store's existing copy uses.

## Steps
1. Confirm in one line that the voice is set and quote back the tone words.
2. If I then ask you to write something, apply this voice without restating the rules.
3. If a request conflicts with the voice (for example a very formal legal page), say so and follow the request.

## Output
One line: "Brand voice set for [STORE NAME]: [BRAND TONE]."

Do not write anything else until I ask.